Classic Plant-Based Ground

Plant-Based Ground

Our Hold the Beef™ Plant-Based Ground protein cooks up like ground beef, and is perfect for vegan chili and tacos, or for shaping into meatballs as part of a delicious spaghetti dinner. Works well with any seasoning you choose, but a natural infusion of sunflower oil lends a zesty grill flavor without the need of an open flame. Great taste was never this easy.

Stay healthy with our vegan ingredients for our vegetable-based products.
Heart Healthy
Heart Healthy
No Trans Fat
No Trans Fat
No Cholesterol
No Cholesterol
No Beef
No Beef
Plant Protein
25g of Plant Protein &
<1g of sugar in each patty
Plant Protein
100% Vegan

Packed with nutrition

More fiber, calcium, iron, magnesium, potassium, and protein than ground beef
(in comparison to USDA data on Regular Ground Beef).
Hold the Beef Classic Plant-based Ground packaging

Cooking Instructions

Oil sauté pan and preheat to medium temperature.

Using a spatula, flatten the product into an even, flat layer.

Let cook untouched for 2 minutes or until brown.

Start to break up the product into small clumps with spatula and cook for 1-1/2 minutes or until clumps are firm.

Nutrition Facts

4 servings per container

Serving size

4oz (112g)

Amount per serving



% Daily Value*

Total Fat  4.5g


Saturated Fat 0.5g


Trans Fat 0g

Polyunsat. Fat 0.5g

Monounsat. Fat 3.5g

Cholesterol 0mg


Sodium 410mg


Total Carbohydrate 13g


Dietary Fiber 2g


Total Sugars <1g

Includes 0g Added Sugars


Protein 25g


Vitamin D 0mcg


Calcium 106mg


Iron 3.6mg


Potassium  637mg


*The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

INGREDIENTS: Water, Soy Protein Concentrate, Wheat Gluten, Sunflower Oil, Maltodextrin, Contains Less Than 2% of the Following: Yeast Extract, Modified Cellulose, Onion Powder, Salt, Garlic Powder, Natural Flavors, Torula Yeast, Dextrin, Hydrolyzed Soy Protein, Safflower Oil, Beet Powder (Color), Black Pepper, Soybean Oil, Caramel Color, Sodium Phosphate, Lactic Acid, Disodium Inosinate and Disodium Guanylate, Sugar, Mixed Tocopherols.

Contains Soy, Wheat.