Hold the Beef™ is forward thinking, but our unique vision comes from many years of experience as a traditional meat processor at Frontiere Natural Meats in Colorado. We’re owned and operated by the Viola family. We bring our values to the marketplace every day. We're always looking at new opportunities for sustainability and inclusiveness. We want to assure the vegan community we recognize you by offering tasty, healthy, and affordable products. Whether you’re entertaining guests, cooking for family, or just having a midnight snack, we know our customers care about excellence, and we deliver. Now you can enjoy a savory plant-based vegan meal without sacrificing animal welfare, quality and taste.